Design, Build and Deploy Online Surveys in Minutes. View Survey Responses and Results Summary in Real Time!
Getting started with Online Surveys using the LeadPro247 Survey Builder Plus free surveys software tool is a simple and short process.
The following presentation shows an overview of the Online Survey Questionnaire building process, deployment and publishing methods for response data collection and results analysis using the survey analytics and reporting module. This presentation is prepared using Prezi, an online presentation software and there is no audio / voice over.
If you do not have a LeadPro247 Free Survey Builder account yet, please signup for a Free Online Surveys Account and launch your first survey today!
You may also checkout the Online Surveys Quick Tour pages. For more information please refer to survey tutorials and reference manuals section. [click to continue…]
Market Research Surveys will be history in 20 to 30 years. Philip Graves, a leading expert on consumer behavior is the author of the recently released book Consumer.ology, says that Market Research as it is practiced now is a false science. If you want to read about more such revelations, head out to Philip Graves blog and order the book.
Per his blog, Consumer.ology exposes some of the most expensive examples of research-driven thinking clouding judgment, experience and evidence – from New Coke to General Motors, from Mattel to the Millennium Dome – and instances of success through ignoring research, such as Baileys and Dr Who. It also shows organizations the tools they should be using if they want to understand their customers.
He reiterates the common belief that people don’t do what they tell you in the surveys. This is where the importance of questionnaire design comes into place; unless the questions are designed correctly, you will be getting wrong or misleading answers.
You can read a full article on Philip Graves thoughts and his Consumer.ology book at a lively Research-Live discussion by Bryan Tarran. Some of the comments provided by the market research community are thought provoking: [click to continue…]
Do It Yourself (DIY) Online Surveys have become instant hit among businesses and educational institutions, especially small businesses and student community. Not-for-profit organizations, independent marketing consultants, small market research firms and online marketing agencies have also started using the online surveys heavily. For starters, the most important question are “where to use online surveys” and how to benefit out of the feedback data received from the survey responses.
Where To Use Online Surveys?
There is no dearth of applications where surveys could be used, if surveys can be properly planned, designed, built and conducted? While building a survey questionnaire and conducting a research does not take much time, it does take significant amount of time and efforts to determine the objective, plan the survey questions, design the questionnaire, select the survey sample / audience / potential participants and analyze the survey results.
Survey Applications and Uses
Here is a high level summary of areas / applications where online surveys could be used beneficially. [click to continue…]