Design, Build and Deploy Online Surveys in Minutes. View Survey Responses and Results Summary in Real Time!

Getting started with Online Surveys using the LeadPro247 Survey Builder Plus free surveys software tool is a simple and short process.

The following presentation shows an overview of the Online Survey Questionnaire building process, deployment and publishing methods for response data collection and results analysis using the survey analytics and reporting module. This presentation is prepared using Prezi, an online presentation software and there is no audio / voice over.

If you do not have a LeadPro247 Free Survey Builder account yet, please signup for a Free Online Surveys Account and launch your first survey today!

You may also checkout the Online Surveys Quick Tour pages. For more information please refer to survey tutorials and reference manuals section. [click to continue…]

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Market Research Surveys will be history in 20  to 30 years. Philip Graves, a leading expert on consumer behavior is the author of the recently released book Consumer.ology, says that Market Research as it is practiced now is a false science. If you want to read about more such revelations, head out to Philip Graves blog and order the book.

Consumerology book by Philip GravesPer his blog, Consumer.ology exposes some of the most expensive examples of research-driven thinking clouding judgment, experience and evidence – from New Coke to General Motors, from Mattel to the Millennium Dome – and instances of success through ignoring research, such as Baileys and Dr Who.  It also shows organizations the tools they should be using if they want to understand their customers.

He reiterates the common belief that people don’t do what they tell you in the surveys. This is where the importance of questionnaire design comes into place; unless the questions are designed correctly, you will be getting wrong or misleading answers.

You can read a full article on Philip Graves thoughts and his Consumer.ology book at a lively Research-Live discussion by Bryan Tarran. Some of the comments provided by the market research community are thought provoking: [click to continue…]

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Do It Yourself (DIY) Online Surveys have become instant hit among businesses and educational institutions, especially small businesses and student community. Not-for-profit organizations, independent marketing consultants, small market research firms and online marketing agencies have also started using the online surveys heavily. For starters, the most important question are “where to use online surveys” and how to benefit out of the feedback data received from the survey responses.

Where To Use Online Surveys?

There is no dearth of applications where surveys could be used, if surveys can be properly planned, designed, built and conducted? While building a survey questionnaire and conducting a research does not take much time, it does take significant amount of time and efforts to determine the objective, plan the survey questions, design the questionnaire, select the survey sample / audience / potential participants and analyze the survey results.

Survey Applications and Uses

Here is a high level summary of areas / applications where online surveys could be used beneficially. [click to continue…]

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Using Twitter for Publishing Online Surveys in Market Research

Consumer Research Surveys

Tweet It is a well known fact that Online Surveys are now used by millions of businesses, nonprofits and market researchers. With the inherent advantages, such as low or no cost, easy design and deployment options, very low learning curve and availability of a number of online survey tools, survey users are now looking for [...]

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Various Survey Methods for Small and Medium Businesses

Customer Surveys

Tweet Small and medium businesses can leverage various survey methods to get feedback from their customers. Unlike large corporations and consumer marketing research organizations, small business entities are much closer to their customers and in turn have small target audiences for conducting feedback studies. Hence these organizations can leverage multiple survey methods instead of depending [...]

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How To Promote Online Surveys with Facebook and Other Social Media Tools

Consumer Research Surveys

Tweet Creating survey questionnaires, publishing online surveys and analyzing survey results is no more restricted to big businesses and organizations. Small /medium businesses, students, marketing professionals and nonprofits use Online Surveys as a major medium for getting feedback and seeking suggestions and ideas from their customers, members and employees. Consumer Research Those who are involved [...]

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How To Design and Create Online Surveys

Free Survey Tool

Tweet Designing and creating online surveys is simple and takes only a few minutes for a simple survey. Cloud based Online Survey tools are very easy to work with. Also, online survey software tools come with standard templates for a variety of surveys. These Online Survey Templates will help you to understand the question types [...]

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Who Uses Online Surveys

Academic Research

Tweet Online Surveys are used by millions of users across a broad spectrum. Right from individual marketers and professionals to large corporate businesses and nonprofit organizations have started using online surveys software. The following is a list of user groups; but this is not an all inclusive list. With the ease of use and cost [...]

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Why Online Surveys

Academic Research

Tweet Online Surveys are used to get feedback and suggestions from customers, consumers, prospects, employees, citizens and other business partners such as dealers, affiliates, suppliers and vendors, distributors and franchisees. With the emergence of social media and internet based communications as the primary channel for personal and social interactions, online surveys as a feedback tool [...]

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How to Setup Static FBML App as a Tab on Facebook Page for Survey Linking

Facebook Surveys

Tweet In addition to posting your Survey Link on the wall page of your Facebook Fan page (used by businesses, brands and organizations), a separate tab can be created by adding a Static FBML Application and customizing the page using FBML (Facebook Markup Language) with embedded survey link. The entire process of adding the Static [...]

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